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Advertising

Page history last edited by BURTwiki 12 years, 5 months ago

SRDS (Standard Rate and Data Service)

Available both in print and online, SRDS is a leading provider of media rate and data for the advertising industry.  It catalogs over 100,000 international media properties, detailing advertising rates, content types, market coverage, and contact information.  SRDS is broken into separate volumes for radio, television, newspapers, magazines, etc.

Holdings: BYU, GBC, Snow, UN-Reno, Westminster

 

MRI+ (MediaMark Research, Inc.)

MRI+ and the Reporter online database are based on a sample of over 25,000 households.  MRI+ provides information on demographics, lifestyles, product and brand usage, and advertising media preferences, and includes magazine directory and editorial information and an advertising cost-planning module.  The place to go to find out how many women who read Cosmopolitan or watch CNN have spent over $200 in the past year on MP3 players.

Holdings: BYU, UNLV

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