ABI/Inform (ProQuest)

A database of scholarly, trade, and popular journals and newspapers relevant to advertising and marketing.  Includes full-text for titles such as: Advertising Age, Consumer Reports, Sales and Marketing Management, Journal of Marketing, Marketing Science, The Wall Street Journal, etc.  EBSCO’s Business Source Premier database is comparable.

Holdings: BYU, CCSN, UNLV, UVSC, Weber, Westminster

Business and Industry (RDS-Gale)

This database is particularly strong in trade journals and industry news and is searchable by company, product, industry, geography and marketing concept (e.g. market share).  A good source for product news, industry and market research.  Tables included in these articles are also available in the TableBase database.

Holdings: BYU, UN-Reno, Weber

Mintel Reports

An online database of in-depth reports analyzing market share, consumer profiles, demographics, and the competitive landscape.  An excellent source for understanding what drives a market and how it’s structured.  Mintel contains many international reports, but its greatest strength is in US and UK consumer markets.  Example reports:  Leisure Activities of Younger Adults Without Children, Hispanic Dining Out, Soy-based Food and Drink, and Baby Durables.

Holdings: BYU, UNLV, UN-Reno, Weber

Global Market Information Database (Euromonitor)

Euromonitor’s GMID is an integrated online business information system providing reports on companies, industries, markets and consumer lifestyles for over 200 countries.  Interactive tables and charts make analyzing demographic and market statistics easy.  4,500 market research reports and market size data for over 300 consumer products allows users to research Breakfast Cereals in France or compare per capita expenditures on toilet paper in Mexico and Russia.

Holdings: BYU, UNLV, UN-Reno